[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/techloot.co.uk\/news\/meta-halts-plans-for-high-end-vision-pro-competitor-amid-challenges\/#BlogPosting","mainEntityOfPage":"https:\/\/techloot.co.uk\/news\/meta-halts-plans-for-high-end-vision-pro-competitor-amid-challenges\/","headline":"Meta Halts Plans for High-End Vision Pro Competitor Amid Challenges","name":"Meta Halts Plans for High-End Vision Pro Competitor Amid Challenges","description":"Meta has officially abandoned its plans to develop a high-end mixed reality headset, codenamed La Jolla, which was initially expected to compete with Apple\u2019s Vision Pro. Originally projected for a 2027 release, this premium AR\/VR device is now off the table. Meta Cancels High-End La Jolla Headset Development Despite recent news that the La Jolla…","datePublished":"2024-08-24","dateModified":"2024-08-24","author":{"@type":"Person","@id":"https:\/\/techloot.co.uk\/author\/andre\/#Person","name":"Andrej Kovacevic","url":"https:\/\/techloot.co.uk\/author\/andre\/","image":{"@type":"ImageObject","@id":"https:\/\/techloot.co.uk\/wp-content\/uploads\/2017\/06\/techloot-editor-150x150.jpg","url":"https:\/\/techloot.co.uk\/wp-content\/uploads\/2017\/06\/techloot-editor-150x150.jpg","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Tech Loot","logo":{"@type":"ImageObject","@id":"https:\/\/techlootio.wpengine.com\/wp-content\/uploads\/2018\/09\/techloot-footer-logo.png","url":"https:\/\/techlootio.wpengine.com\/wp-content\/uploads\/2018\/09\/techloot-footer-logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/techloot.co.uk\/wp-content\/uploads\/2024\/08\/Screenshot_1264.jpg","url":"https:\/\/techloot.co.uk\/wp-content\/uploads\/2024\/08\/Screenshot_1264.jpg","height":914,"width":1625},"url":"https:\/\/techloot.co.uk\/news\/meta-halts-plans-for-high-end-vision-pro-competitor-amid-challenges\/","about":["News"],"wordCount":408,"keywords":["#AppleVisionPro","#ARVR","#Meta","#MetaConnect","#MicroOLED","#technews","#TechUpdates","#VirtualReality"],"articleBody":"Meta has officially abandoned its plans to develop a high-end mixed reality headset, codenamed La Jolla, which was initially expected to compete with Apple\u2019s Vision Pro. Originally projected for a 2027 release, this premium AR\/VR device is now off the table.Meta Cancels High-End La Jolla Headset DevelopmentDespite recent news that the La Jolla headset was in the works and set to launch in 2027, Meta has reportedly decided to discontinue the project. According to sources from The Information, Meta began development on the La Jolla headset last November but instructed employees to cease all work on the device just last week.The primary reason behind this decision appears to be the high cost associated with the headset\u2019s MicroOLED displays. These displays, known for their superior quality, are also notoriously expensive to produce, making it increasingly difficult for Meta to keep the headset\u2019s price below the $1,000 mark\u2014a target that was becoming less achievable as development progressed.Meta\u2019s Shift Away from Premium VRThis move suggests that Meta may be reconsidering its investment in high-end virtual reality. The mixed reality market, especially for premium devices, has shown limited appetite, as evidenced by the lukewarm reception of Apple\u2019s $3,500 Vision Pro. The Quest Pro, another Meta product that launched at $1,499, also struggled to gain traction, receiving poor reviews and quickly fading from consumer interest.Officially, however, Meta is downplaying the cancellation of La Jolla. Meta\u2019s CTO, Andrew Bosworth, addressed the situation on Threads, stating, \u201cWe have many prototypes in development at all times. But we don\u2019t bring all of them to production. We move forward with some, we pass on others. Decisions like this happen all the time, and stories based on chatter about one individual decision will never give the real picture.\u201dMeta\u2019s Future in AR\/VR TechnologyDespite the setback with La Jolla, Meta remains committed to advancing its AR\/VR technology. Reports from TechLoot indicate that a more affordable Quest headset, codenamed Ventura, could be released later this year. Additionally, Meta is expected to unveil new AR glasses at the upcoming Meta Connect event. Looking ahead, the Quest 4 is rumored to be in development, with both standard and premium versions anticipated to launch in 2026.While the high-end La Jolla headset may no longer be part of Meta\u2019s plans, the company continues to explore other avenues in the AR\/VR space, focusing on devices that balance innovation with affordability."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/techloot.co.uk\/news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Meta Halts Plans for High-End Vision Pro Competitor Amid Challenges","item":"https:\/\/techloot.co.uk\/news\/meta-halts-plans-for-high-end-vision-pro-competitor-amid-challenges\/#breadcrumbitem"}]}]