In today’s digital age, social media is one of the most powerful tools a brand can use to build a community around its product or service. Social media allows brands to connect with customers on a more personal level and provides a platform for customers to communicate with each other and share their experiences and opinions. This can be extremely valuable for all brands, but especially for those in the cryptocurrency and NFT space, where community building is essential to success.
But how do you go about building a social media community that will drive brand growth? There are a few ways companies can do this effectively.
How to Grow a Community? By Targeting your Ideal User
There are two main reasons why focusing on your target users is essential when building crypto & NFT communities.
First, keeping your target users at the forefront helps create a more engaged and active community. This is because you will cater to your target users’ specific needs and interests, making them more likely to use and participate in your community.
Secondly, by focusing on your target users, you will be more likely to attract new users who fit your target demographic. This is because people are more likely to join communities with members with similar interests and characteristics.
Identifying your target users can’t be accomplished without knowing your brand identity. Once you clearly understand who your brand is and what it represents, you can start to identify the types of users that will be most interested in your product or service.
In cryptocurrency and NFT spaces, it’s especially important to have a clear brand identity. This is because these industries are still relatively new, and there needs to be more information and clarity. Having a clear and strong brand identity can help set your company apart from the competition and attract passionate users about what you do.
How to Get More Users? Build a Network of Brand Ambassadors
Crypto and NFT projects that fail to build strong communities from the outset often need help finding traction and ultimately floundering. On the other hand, those that can tap into the power of influencers can see explosive growth. If you’re looking to launch a successful crypto or NFT project, building a network of brand ambassadors should be one of your top priorities.
When it comes to cryptocurrency and NFTs, there is a lot of competition. With so many projects vying for attention, it can take time to cut through the noise and get noticed. This is where brand ambassadors can play a critical role. By aligning themselves with a particular project, ambassadors can help create a buzz and generate interest in your work.
There are active examples of this happening in the crypto and NFT spaces. For example, the Ethereum community strongly focuses on developers when expanding its network, while Axie Infinity focuses on gamers. Building ambassadors in these networks has allowed both companies to rapidly grow their user base.
The benefits of having brand ambassadors go beyond simply generating interest in your project. Ambassadors can also help to build and shape the identity of your community. By carefully selecting ambassadors that align with your brand values, you can ensure that your community is built on a foundation of shared beliefs and interests.
How to Go Viral? Design a Referral System
In any industry, referrals are crucial to growth. They provide social proof that your product or service is valuable and worth investing in. In the crypto and NFT space, referrals are even more critical. With so many new projects and tokens launching daily, it can take time to stand out from the crowd. That’s why having a well-designed referral system is essential for community building.
Referral systems help you tap into your existing user base to reach new users. By incentivizing your existing users to share your project with their networks, you can quickly grow your community and reach a wider audience. But designing a successful referral system requires more than just offering rewards. You also need to create engaging tokenomics and incentives to motivate users to participate.
How to Design Your Tokenonmics? Build for Sustainability
Tokenomics refers to the economic model underlying a cryptocurrency or NFT project. It determines how value is created, distributed, and exchanged within a community. When designing a referral system, it’s important to develop tokenomics that are engaging and attractive to users. Otherwise, they won’t have any incentive to participate in the system.
In addition to offering rewards to existing users, it’s also essential to incentivize new users who existing users refer to. Otherwise, there’s no incentive for them to join your community or use your product or service. There are a few different ways to do this. One option is to offer discounts or bonuses when new users sign up using a referral code. Another option is to offer rewards that can only be redeemed once a new user reaches a particular milestone, such as making their first purchase or completing an onboarding process. Whatever route you choose, ensure that the incentives are attractive enough to motivate new users to take action.
How to Rank with Crypto & NFT SEO? Keep Content Relevant and Consistent
If you’re in the business of crypto or NFTs, you know that content is king. After all, these are two industries that are all about building communities. And what do communities need to thrive? Relevant, consistent content.
Think about it this way. When people visit your website or social media account, they seek information. They want to know what’s happening in the world of crypto and NFTs and see it from a reliable source. That’s where you come in. If you can regularly provide them with the latest news, updates, and insights, they’ll keep coming back for more. And as your community grows, so will your business.
When it comes to crypto and NFTs, there’s a lot of ground to cover. From news updates to technical analysis, there’s no shortage of topics to write about. However, it’s vital to pick a niche and stick to it. This way, you can build up expertise in a particular area and become known as a go-to source for information on that topic. Not only will this make your content more relevant, but it will also make it more consistent. After all, if you’re always writing about different things, it will be challenging to keep your audience engaged.
With so much information out there, it can be tempting to post anything related to crypto and NFTs. However, this is a recipe for disaster. It’s essential to be selective with your sources. Make sure that they’re reputable and that they offer accurate information. This way, you can be confident that what you share with your community is correct.
If you want people to keep coming back for more, you need to be posting regularly and on schedule. This way, your audience will know when to expect new content from you and will be less likely to forget about you. Of course, this doesn’t mean that you should be posting just for the sake of posting; make sure that what you’re sharing is valuable and worth reading. But as long as you’re providing quality content regularly, you’ll keep people coming back for more.
How to Work With Crypto and NFT Influencers? Vet Each One Individually
Not all influencers are created equal, so it’s essential that you do your due diligence before partnering with anyone. Make sure to check out an influencer’s track record to see if they’re someone who can be trusted. You should also look at their social media accounts to see how engaged they are with their followers. Don’t hesitate to reach out to an influencer directly to get a feel for their personality and communication style.
If you’re not careful, you could end up working with an influencer who doesn’t have the community’s best interests at heart. This could damage your reputation and make it challenging to build a thriving community.
On the other hand, well-respected influencers have a proven track record of being trustworthy and transparent. They also have a deep understanding of the crypto and NFT spaces and know how to best serve their followers’ needs. By partnering with well-respected influencers, you can be confident that you’re taking the proper steps to build a strong, healthy community.
If you’re looking for help with content creation or community building, Crowdcreate is here to assist. Leveraging an extensive influencer network, we can connect you with the right people to help you achieve your goals. We help companies in the Crypto, Web3, NFT, Gaming, and other industries create excitement, connect with investors & influencers and develop a digital following they can be proud of.
How do you Build an NFT Community? Focus on Genuine Connections
Building a successful crypto or NFT community takes time, effort, and dedication. However, it’s worth it. By creating a strong community, you can set your business up for success and scale it to new heights. If you’re ready to take your crypto or NFT business to the next level, let Crowdcreate help you access the resources and connections you need to succeed.
Contributed by Jeffrey Maganis
Updated on 15th December 2022