Intel’s Gaudi AI accelerators have missed their “modest” quarterly revenue target, as Team Blue faces hurdles in capturing significant market interest.
Intel Falls Short of “Safe” Revenue Target for Gaudi AI Accelerators, Raising Questions About Its Market Strategy
Intel’s presence in various segments, including the x86 and AI industries, has encountered obstacles as competitors continue to advance, leaving Intel with limited opportunity to establish a customer base similar to that of NVIDIA and AMD. In Intel’s recent Q3 2024 earnings report, CEO Pat Gelsinger (as reported by The Verge) revealed that Gaudi AI’s revenue, which was expected to hit $500 million, fell short, surprising many given that NVIDIA has been hitting multi-billion dollar marks.
Despite launching the Gaudi 3 AI accelerator, Intel’s efforts to grow revenue have been hampered by a slow transition to this latest platform, and the Gaudi 3 solution has not yet spurred sufficient customer adoption. Nonetheless, Intel remains optimistic, emphasizing that the market needs cost-effective, open-source-oriented AI solutions.
For those unfamiliar, Intel reported a non-GAAP revenue of $13.284 billion, exceeding market expectations, yet the inability to reach Gaudi’s $500 million goal casts doubt on Intel’s AI strategy. Focusing on cost-effective solutions, the Gaudi 3 competes less in terms of raw performance compared to NVIDIA’s Blackwell and AMD’s MI300X models. So far, Intel has not entered the “high-end” AI market, where competition is fierce and innovation critical.
Intel’s roadmap suggests a pivot with its upcoming Falcon Shores architecture, which plans to utilize TSMC’s 3nm process and CoWoS packaging, matching industry standards. Intel’s anticipated transition to an external foundry for AI production could prove transformative, with the potential to challenge major players head-on. While Intel’s future in the AI space looks promising, it’s clear the company still needs a strong push to make a lasting impact.
Graphics and Processing Benchmarks
Intel’s Gaudi 3 accelerator, designed for cost-effective computing, doesn’t quite compete with NVIDIA’s and AMD’s high-end products in terms of performance. However, Intel’s strategy indicates a shift towards establishing its own space in the AI market with energy-efficient solutions, which could be a significant differentiator as AI demand expands.
In conclusion, while Intel has a foothold in the AI market, it faces an uphill battle to meet its competitors’ performance benchmarks. The Falcon Shores architecture and move to external foundries could mark a turning point, potentially giving Intel the spark it needs to make a breakthrough.
By Andrej Kovacevic
Updated on 3rd November 2024