Apple introduces new finishes to its ‘Pro’ iPhone series each year, experimenting with various options. Naturally, launching a new model in the same color could result in a bland strategy, which is why the company changes things up every year. This time, a Middle Eastern retailer has teased that we should brace ourselves for the iPhone 16 Pro and iPhone 16 Pro Max potentially arriving in a new coffee finish, marking the first time Apple has taken this approach.
The teaser also hints that the iPhone 16 Pro and iPhone 16 Pro Max will gain a new macro feature, allowing them to capture incredibly detailed photos when zoomed in.
The teaser was posted by Sharaf DG, a well-known consumer electronics retailer based in Dubai. Apart from the “Stay Tuned” message at the end of the 14-second clip, there was no other text highlighting the new features coming to the iPhone 16 Pro and iPhone 16 Pro Max. Fortunately, this was unnecessary as the video conveyed the message clearly. The subtle hints were noticed by @emkwan, who shared the teaser on X, featuring a cup of coffee.
The video zooms in on the coffee, with the iconic triple-rear camera array appearing, along with the two-word text at the end. The beverage alone suggests that the iPhone 16 Pro and iPhone 16 Pro Max will be available in a new color, but there’s more to it. The way the video zooms into the coffee cup suggests that Apple might introduce a new macro feature to both flagships, bringing in ridiculous levels of zoom to capture incredible detail.
Apple currently offers this feature starting from the iPhone 13 Pro and iPhone 13 Pro Max, with the Ultra-Wide camera used to capture macro photography. The company could be adding another layer to this feature, providing even better close-ups. While the full details remain unknown, Apple’s September 9 ‘It’s Glowtime’ event is just a week away, so there’s not much time left before the official announcement and learning more about these new flagships.
By Andrej Kovacevic
Updated on 2nd September 2024