iPhone 16 Pro Pricing Expected to Stay at $999 with Enhanced Features Like Slimmer Bezels and A18 SoC

Apple first introduced its $999 starting price when launching the iPhone X, marking the entry into its ultra-premium category. Since then, while many predicted price hikes, Apple has managed to keep the base price of the smaller ‘Pro’ model unchanged. Latest rumors indicate that the iPhone 16 Pro will follow this pricing strategy, offering consumers significant upgrades without a price increase, making it a compelling option for those looking to upgrade.

More Affordable Access to the Tetraprism Zoom Lens on the iPhone 16 Pro

According to Bloomberg’s Mark Gurman, Apple is sticking to its two-model approach, but this year’s iPhone 16 Pro will stand out with new features, including the tetraprism zoom lens—previously only available on the Pro Max models. This marks the first time consumers will get this advanced zoom technology at a lower price point.

Additionally, the iPhone 16 Pro is set to feature slimmer bezels thanks to Apple’s use of the “Boundary Reduction Structure” technology, which creates a more immersive display. Another notable upgrade is a 10% increase in battery capacity, extending the phone’s overall battery life. The Pro model is also expected to boast a larger screen size.

AI Integration with the A18 Chip

Much of the buzz around the upcoming release centers on Apple’s focus on AI. The iPhone 16 Pro will debut with the A18 chip, allowing enhanced AI capabilities across its hardware and software ecosystem. Despite Apple’s premium pricing strategy, the consistent cost at $999 is seen as a testament to Apple’s efficient supply chain and product value.