Will the iPhone 15 See a Price Drop Soon?

It’s highly probable that the iPhone 16 release will lead to a price cut for the iPhone 15.

With the iPhone 16 series expected to launch in early September, this is arguably one of the worst times to consider purchasing a current-generation flagship Apple phone; currently comprising the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.

Instead, it’s wise to wait for the iPhone 16 to arrive and, as has happened in the past, wait for the price of the previous models to decrease.

If the rumors hold true, it’s likely that you could still get one of the best phones without missing out on many new features.

Reports so far suggest an incremental update for the next-generation iPhones, rather than a suite of major changes. For instance, based on the rumored iPhone 16 specs, Apple may still equip its standard and Plus models with a 60Hz display.

Of course, this strategy depends on Apple not only reducing the iPhone 15’s price but also keeping the previous models available.

An iPhone 15 Price Reduction Seems Inevitable

Based on previous launches, Apple tends to drop the price of the previous-generation iPhones by a couple of hundred dollars or pounds from their launch price. For example, after launching the iPhone 15 series, the iPhone 14 was reduced from a starting price of $799/£849/AU$1,339 to $699/£699/AU$1,299.

So if Apple maintains its current pricing strategy with the next-generation phones, then we can expect the iPhone 15 to drop to similar prices as its predecessor. There is a caveat here in that when Apple launched the iPhone 15, it cut the iPhone 14 Pro and iPhone 14 Pro Max from the lineup; we expect the same to happen to the iPhone 15 Pro and Pro Max this year.

As such, you’ll likely be able to get an iPhone 15 and iPhone 15 Plus at a discounted price directly from Apple. However, if you want a Pro model, you’ll need to look at carriers and third-party retailers, who’ll likely reduce the price of the older Pro phones by a good amount as they try to clear stock for the newer iPhones.

We also predict that Apple will keep the standard iPhone 14 available, as it did with the iPhone 13, following the iPhone 15’s launch. If it continues with the same pricing model, we can expect the iPhone 14 to drop to $599/£599/AU$1,099.

Apple is notoriously secretive about its product releases and pricing, but having covered iPhones for years, I’m confident that we’ll see the iPhone 15 and 15 Plus drop in price, but also see the end of the 15 Pro and 15 Pro Max, come September.

With that in mind, I’d strongly suggest holding off on buying an iPhone now until the iPhone 16 arrives; you’re looking at a wait of just seven or eight weeks. It’s worth waiting to see if the iPhone 16, 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max appeal to you, or if you’d prefer to save money by getting a slightly older model.

However, if you can’t wait and need a new Apple phone immediately, then check out our roundup of the best iPhone deals right now. And make sure to check the widget below for real-time iPhone 15 deals.